Launch issue · mails December 7, 2026
Reach thousands of homes for a dime each
Sending direct mail on your own can get expensive. We mail a shared postcard to 5,018 homes in Central Westchester County, NY. Your spot starts at just $500. One business per category across the whole card, and every ad has a QR code that tracks exactly how many people scanned it.
- Your cost
- from $0.10 per home reached
- Route income
- $200,000+ median household income, per route
- Exclusivity
- 1 business per category across the whole card
Where it goes
We picked the routes one at a time.
Not a blanket mailing to a zip code. Hand-picked USPS carrier routes, selected individually, strategically in Central Westchester, NY. Every one with a median household income above $200,000.
Covered areas
- Chappaqua, NY
- Pleasantville, NY
- 5,018 homes, no padding
- Residential addresses only. Zero business addresses, no storefronts, no filler to make the number look bigger.
- Nearly double the county median income per route
- Westchester County's overall median household income is around $119,000. Every route on this card clears $200,000.
The USPS route tool caps its income figure at $200,001, so every qualifying route displays that same number. It's a floor, not an average, which is why we don't quote a higher number than this.
Doing business somewhere else in Westchester?
These are the routes we mail today, and we're opening new ones soon. The areas that advertisers ask for are the routes we'll open first, so tell us your area and you'll hear from us before those routes go on sale.
Or skip the wait and reach any neighborhood, anywhere: we can design a custom mailer for you and send to any area you want.
Pricing
Two sides, two spot sizes, published prices.
Every spot on the card is one business per category, front and back. The front costs a little more because it's the address side, the face pointing up when the card comes out of the mailbox.
Front
- Single 3" x 4"
- $600 $0.12 per home
- Double 6" x 4"
- $1,100 $0.22 per home
Back
- Single 3" x 4"
- $500 $0.10 per home
- Double 6" x 4"
- $950 $0.19 per home
Every ad includes
- Free ad design (or you provide your ad and we advise on improvements)
- A QR code, pointed wherever you want
- QR code scan tracking you can check any time
Run more than once and reduce your cost even more
Running ads in 3 or more mailings gets you the discount and the price lock. And more importantly: repeated exposure to the same potential customers builds awareness and trust in your brand.
| Commitment | Deal | Example: Back single |
|---|---|---|
| 1 issue | None | $500 $500/issue |
| 3 issues | 10% off | $1,350 $450/issue |
The same 10% applies to any size on either side.
Category lock
Three issues means nobody else in your category across all three. Block out your competition for months.
Price lock
Commit to 3 or more and your rate holds for as long as you keep running ads in every mailer. Rates can change for future mailers any time, so lock in your price now.
Need a whole mailer to yourself?
We also print solo mailers: your business only, front and back. Pick any USPS routes you want, a postcard size, and how many addresses it reaches, and we build the run to fit your budget. It's quoted per job rather than off the table above, because it isn't the shared card. See how custom mailers work.
Ad sales close November 19, 2026 · 41 days left
Next Mailer Deadline is November 19
Spots are limited. When they're taken, they're gone until the next issue. Grab yours now.